Video Content Strategist Training — 14-Week Programme | Wesconnex
NOW ENROLLING — LIMITED SPOTS

Become a Video Content Strategist in 14 Weeks

Learn to build content strategies for businesses, land freelance clients, and earn £8,000–£10,000/month — no media background required.

£3,000
£2,800
Early Bird Price
Enrol Now — 8 Spots Only
Starts April 2026 · Full refund within 14 days of starting

The Problem You Already Feel

Businesses know they need content. They just can't find people who can deliver it strategically.

Businesses Are Desperate

86% of consumers suffer from banner blindness. 1 in 3 Gen Z skip Google entirely and search on TikTok. Every business needs content — but strategic talent barely exists.

The Talent Gap Is Massive

There are thousands of video editors — but almost no one who can plan what to create, why, and how it drives business results. That's the gap you'll fill.

Editors Are Cheap. Strategists Are Not.

A freelance editor earns £150–250/day. A content strategist earns £520/day. The difference? Strategy, client management, and business impact.

You Don't Need to Start From Zero

Your industry experience — finance, healthcare, fitness, retail, education — is your competitive edge. You just need to add the content skills on top.

Built by Practitioners, Not Theorists

At Wesconnex, we don't just teach content strategy — we do it. Every single day.

380K+
Followers built for theFemaleFormula
1.26M
Views from 5 organic Vichy videos
5
Training collaborations with Nip+Fab
100+
Active creators in our agency
Brand partners include: Estée Lauder · Adidas · Vichy · Nip+Fab · and more

What Makes This Programme Different

This isn't a pre-recorded course. It's closer to a company internship.

⚡

100% Live Sessions

Every session is live — not pre-recorded. You show up, we work through material together, you ask questions in real time.

vs. Pre-recorded courses you never finish
📝

Weekly Tasks + Real-Time Feedback

Each week you'll receive practical assignments to complete. Our team reviews your work and gives feedback as you go — not after you've finished. This real-time loop is what accelerates learning dramatically.

vs. "Submit and wait" feedback models
🎥

Your Work Gets Published

Content you create gets published on real accounts. You see real data, real performance metrics, real results — not simulations.

vs. Hypothetical exercises with no real stakes
🤝

8-Person Cohort

We keep it small because our team reviews every piece of work individually. You're not a number in a 500-person course.

vs. Mass online programmes with zero personal attention

6 Skills Every Content Strategist Needs

These are the exact skills we use at Wesconnex every day — and the skills clients pay for.

  • 1

    Platform Understanding & Internet Sense

    Learn how TikTok, Instagram, YouTube Shorts, and LinkedIn actually work — as a strategist, not a casual user. Develop an instinct for what makes content work and why.

    Stop scrolling like a consumer. Start thinking like a professional.
  • 2

    Content Strategy & Planning

    The intellectual core of the role. Build content calendars, position brands, and structure the three types of content every business needs: reach, trust, and conversion. Learn the 40-30-20-10 content mix.

    This is the skill that gets you hired.
  • 3

    Interviewing & Content Extraction

    Sit with business owners, ask the right questions, and draw out the stories and expertise that become compelling videos. Career changers are naturally good at this — it's about listening and understanding people.

    Your people skills become a professional advantage.
  • 4

    Filming & Editing

    From setting up filming environments to the full CapCut editing workflow — cuts, captions, hooks, music, graphics. Most people reach competent level within weeks. The tools today make this far more accessible than you think.

    iPhone filming. Free editing tools. Professional results.
  • 5

    Data Analysis

    Read performance data to guide content direction. What's working, what's not, which videos drive engagement, which drive leads. This data-driven approach makes you indispensable to clients.

    You don't guess. You make informed decisions.
  • 6

    Client Acquisition & Management

    How to find clients (LinkedIn, networking, events), price services using our 5-tier framework (£800–£15,000/month), pitch without feeling salesy, and manage relationships long-term.

    The skill most programmes skip — and the one that makes this a career.

How the 14 Weeks Work

14 live teaching sessions. Small-group coaching every week. An in-person filming day. Your first post goes live before graduation.

Week 1: Internet Sense Training

Introduction + platform deep-dive. Learn how algorithms and recommendation systems actually work across platforms. Daily practice: find and analyse short-form videos across categories, explain why they were recommended.

Week 2: Editing Foundations & Self-Marketing

Learn basic editing techniques. Practice editing with different video formats. Submit 3+ edited pieces — pass quality review to enter the formal training phase.

Week 3: Informational Video Editing

Study common short-form content formats. Editing Practice #1: produce 2 finished informational-style videos. Team provides curated source material + small-group coaching.

Week 4: Story-Driven Video Editing

Master story-type content editing techniques. Editing Practice #2: produce 2+ finished videos. Learn to find emotional hooks and narrative highlights within raw material. Small-group coaching #1.

Week 5: Opinion-Based Video Editing

Break down opinion-style content and platform-specific formats. Editing Practice #3: produce 2+ finished videos. Identify viral patterns and apply them to vertical video. Small-group coaching #2.

Week 6: Personal Brand Research & Strategy

Study peers and competitors, analyse different approaches, and learn how personal brand positioning works across business categories. Begin your own brand research and investigation. Small-group coaching #3.

Week 7: Content Planning & Topic Strategy

Build video topic tables for different content types. Learn to find topics, keywords, and combine elements into a structured content plan. Content planning review + topic feedback session. Small-group coaching #4.

Week 8: Brand Positioning + In-Person Filming Day

Finalise your personal brand positioning plan through case studies and peer review. The cohort meets in person for a hands-on interview filming day with real-time coaching (online participation available). Your plan is reviewed and approved — ready to go live.

Week 9: Interview Footage Editing

Edit your interview material from filming day. Format and polish content for publication. Team reviews your edits and confirms publishing readiness.

Week 10: First Post Goes Live

Your first piece of content is published. Continue polishing remaining material. Account operations guide — learn the fundamentals of running and managing your account before the full operations phase begins.

Week 11: Account Operations

Learn operations fundamentals and publishing strategy. Begin maintaining a consistent rhythm of 5+ posts per week. First operations review with the team — data analysis and performance debrief.

Week 12: Data-Driven Optimisation

Publishing cadence continues. Second video published. Learn data analysis, iteration, and content optimisation. Build your first knowledge-based product alongside your personal brand content. Second operations review with the team.

Week 13: Commercialisation & Business Negotiation

Brand expansion and collaboration frameworks. Learn business outreach and partnership standards. Final content published. Business negotiation skills and graduation portfolio review.

Week 14: Graduation

Closing ceremony and outstanding graduate showcase. You graduate with a live account, real published work, proven performance data, and a clear path to monetisation.

Proof This Methodology Works

Real results from the exact system you'll learn.

Career Transformation

From Zara Shop Floor to Senior Content Role

A former team member studied fashion at university and was working on the Zara shop floor. She joined Wesconnex, learned content strategy, and quickly grew into a senior content role working with major brands.

Zara retail → Senior content career
Brand Training

Nip+Fab — 5 Training Collaborations

Content produced during training was published on our channels and the brand's own social media. They were so happy with the results they came back for five collaborations in total.

Training content published on brand channels
Campaign Results

Vichy — 1.26M Views from 5 Videos

Just 5 organic videos generated 1.26 million views and nearly 58,000 engagements. Vichy liked it so much they repurposed it for their own paid advertising.

Organic → Repurposed as paid ads

Salary progression of people trained at Wesconnex:

£25–35K → £50–60K+

Five people. Different backgrounds. Same result.

The Income Opportunity

Average freelance content strategist day rate in the UK: £520

1 client
£30K
per year
2 clients
£60K
per year
4–5 clients
£8–10K
per month
One client at £2,500/month covers your entire programme investment in 6 weeks.

Your Industry Is Your Competitive Advantage

Content skills are learnable in weeks. Your industry expertise took years to build. That combination makes you more valuable than any generic content creator.

Finance Healthcare Fitness Retail Education Hospitality Legal Real Estate

Before You Decide — Let's Put Your Mind at Ease

⏱

Fits Around Your Schedule

Sessions are in the evenings and can be completed outside of your normal working hours. It only takes 6–8 hours a week.

👥

Team Coaching Throughout

Our team reviews your work and gives feedback every week. You're not doing this alone.

🔒

Full Refund Within 14 Days

Attend the sessions, complete the first assignments, get feedback. If it's not what you're looking for — full refund, no questions asked.

🎧

No Experience Needed

No media degree, no film background, no editing experience. iPhone filming, free tools. We teach everything from scratch.

Everything That's Included

✓
14 weeks of live training
✓
24 live sessions — 14 teaching + 10 coaching
✓
In-person filming day in Birmingham (online participation available)
✓
Weekly feedback from our team on every assignment
✓
Real-time Q&A and guidance during tasks
✓
Portfolio of real, published work
✓
Graduate community — lifetime access
✓
Priority for client introductions in the future
✓
Full refund within 14 days of starting

Frequently Asked Questions

Do I need any prior experience?

No. We teach everything from scratch — filming, editing, strategy, client acquisition. The editing tools available today (like CapCut) have made the technical side dramatically more accessible than even two years ago.

Can I do this alongside a full-time job?

Yes. Sessions are in the evenings and require about 6–8 hours per week total. The programme is designed to fit around your normal working hours.

Do I need to be on camera?

No. As a content strategist, you work behind the scenes. Your clients are the ones on camera — you're the strategist who plans, films, edits, and manages their content.

What if I decide it's not for me?

You have 14 days from when the course starts. Attend the sessions, complete assignments, get feedback. If you decide it's not what you're looking for — full refund, no questions asked.

What happens after I graduate?

You'll have a portfolio of real published work, lifetime access to the graduate community, and the opportunity to be prioritised for client introductions through Wesconnex.

Why only 8 spots?

Because our team reviews every piece of work individually and provides real-time feedback. Keeping the cohort small is how we ensure the quality of training and personal attention.

Next Cohort — 8 Spots

Starts April 2026 · 14 Weeks · Live Evening Sessions

Standard Price
£3,000
Early Bird
£2,800
Enrol Now

Full refund within 14 days of starting — no questions asked.

If you're serious about building a career in content strategy — or adding a high-value skill to what you already do — this is where it starts.

Enrol Now — £2,800 Early Bird

Brandon Snow

Content Coach

I’ve always been curious about how people learn and grow, which is what led me into training and development after completing my BSc (Hons) in Financial Services Management. I love creating spaces where people can share ideas, develop their skills, and discover new ways to work smarter.

Outside of work, you’ll probably find me planning my next trip or on a padel court trying to perfect my backhand. I believe growth doesn’t just happen in classrooms — it happens through every new experience and challenge.

Nana Dembele

TikTok MCN Creator Executive Executive

I have 2 years in Personal and Executive Assistance within creative industries and creative people. Supporting CEOs with the growth of their businesses and teams. I have begun my Talent Management journey with Wesconnex and I am enjoying the journey so far!
My personal interest lies within self-development and continued learning about everything and anything!
 
Likes: Picking up random hobbies like knitting and painting & Music!!

Madison Travers

Creator Executive and TikTok Live Presenter

I have a background in Social Media and Events Marketing and have recently graduated with a Masters Degree in English Literature.

My skills include: Creator/Influencer Recruitment; Live stream presenting;  Online content creation and Content management.

Archie (cat)

Marketing Assistant (remote)

Working remotely enables me to feed into the team whilst living the life I want to live.

I find I gain most of my inspiration from staring out of the window for hours on end, daily and I am passionate about the benefits of sleeping for 70% of the time, a sleeping mind is a creative one, I always say. I enjoy collaborating in team meetings and I am not afraid to make my feelings known by interrupting meetings unexpectedly.

Likes: Cheese, Sleeping, Attention

Dislikes: Interrupted sleep, Mice, Stupid dogs

Julia Bykowska

TikTok Live Presenter

BA (Hons) Fashion Business and Promotion Graduate with previous experience within marketing and promotion. I am an ambitious, organised and creative individual with specialist adobe skills, as well as creative initiative, attention to detail and a high level of communication skills.

Due to my elevated social media awareness and natural passion, my spare time is filled with running various social media accounts including a fashion styling and a university account.

Corey Brown

Paid Media Manager

Experienced Paid Media Manager specialising in B2C TikTok Marketing. My experience reaches to all areas of paid media management including: Facebook advertising, Google Ads, Microsoft Ads and affiliate marketing.

Phoebe Jones

Content Creator & Presenter

After recently graduating with a BA (Hons) in Event Management from Bournemouth University, I am continuing to develop my interest in management practises. Currently, I’m completing my master’s in Marketing Management at Bournemouth University and am expected to become a post-graduate in late 2021. The experiences I received from working as a volunteer and through Events Management are what have inspired me to learn more in the industry of marketing management.

My education has prepared me with the skills to enter industries of interest by teaching me fundamental principles to succeed in a working environment and make a positive impact on the people around me.

Once I graduate, I am looking forward to what’s ahead of me when starting my career path in marketing or events, so if you have any opportunities please get in contact if you are around the Dorset or Midlands area, I would love to connect!

Steve Salmond

TikTok Creator Manager

I’m a key member of the Wesconnex team, responsible for performance analysis, product management, TAP, creator liaisons, training, and onboarding. With strong interpersonal skills, I take pride in building meaningful connections with creators and brands alike, helping them grow and achieve their goals.

I’m passionate about attention to detail, thinking outside the box, and connecting with people, qualities that drive me to bring creativity and insight into everything I do.

Outside of Wesconnex, I love to problem-solve, whether that’s through a game of chess, tackling a good puzzle, or simply enjoying long walks and fresh air to recharge and think clearly.

Jon Colen

Digital Marketing Manager

In a nutshell, I’m an enthusiastic, ambitious people person, with extensive experience in B2B and digital marketing management. I have a passion for brand, strategy and audience growth.

After ten years of growing my skills and knowledge in the world of B2B marketing, getting great results by developing; strategies, planning, management, budgeting, relationships with suppliers and partners, content, social media, events and communications, I am now excited to have moved into the exploding world of Tiktok and Tiktok live.

I help brands sell more products to engaged communities that we have developed using tested strategies that we are constantly developing to stay ahead of trends.

I’m on a journey with the goal of becoming a go-to guy for marketing strategy for brands that want to sell more of their awesome products.

Mindset | Marketing | Wealth | Fitness …and Bovril connoisseur.

Sara Guo

Founder and CEO

Since 2009, I have worked in digital marketing and e-commerce, supporting brand launches and executing digital marketing campaigns across Europe, the US, and Australia.

Since 2022, I have specialised in TikTok Shop, helping creators grow their presence and maximise GMV. I am passionate about empowering clients and creators with the strategies and support they need to succeed in the fast-paced world of short-form video.