Market Entry A simple direct entry strategy for products into mature markets in Europe can prove to be very expensive and is easily defended by incumbents. Once competitors spot a challenge, they are likely to react strongly using their established brands, high marketing budgets and well established distribution channel relationships. However, for companies offering manufactured […]
Graduate of BSc Finance and MSc Marketing with exceptional experience in consulting firms and large FMCG businesses like L’Oreal. Strong analytical abilities and high sensitivity to data allow me to undertake in-depth market and industry research. Fast-paced workplaces have taught me to be ready for challenges and changes, which is exciting!
As a self-motivator, my passion is actively seeking out new solutions and pushing myself beyond my comfort zone. It’s fascinating to be responsible for live streaming performance analysis and product management while adopting supply chain management since working as an EC executive pushes my multitask and time management skills to the next level (I absolutely love my job).
I am also a short video creator. Commitment to bringing happiness to everyone is my purpose in life!